• 芳かんばしい — pleasantly fragrant; also, admirable or favorable
• 芳香ほうこう — sweet fragrance; pleasant aroma
• 芳名ほうめい — honored name; used in polite expressions and guest lists
• 芳志ほうし — one’s kind intentions or support, often in formal writing
• 芳書ほうしょ — polite term for someone’s letter or writing
• 芳醇ほうじゅんな香かおり — rich, mellow aroma (for wine, sake, coffee, etc.)

At the top, the radical 艹 points to plants or grass. Below it, the part that gives the sound ホウ also suggests a spread or direction. Together they capture the image of a fragrance rising from plants and drifting outward — from a literal sweet smell to a good reputation that spreads from person to person.