• 魅力みりょく — charm; appeal; attractive quality
• 魅了みりょう — to fascinate; to captivate
• 魅惑みわく — enchantment; seductive charm
• 魔性ましょうの魅力みりょく — an almost dangerous, irresistible charm
• 人ひとを魅了みりょうする — to hold someone spellbound

With the 鬼（きにょう） radical, 魅 suggests a spirit or unseen force that pulls people in. It’s the kind of charm that feels almost magical — not just “nice,” but powerful enough to be a little scary.